The common slogan “dress for success” underlines the wide-held view that what you wear matters in everyday life. It originates in Erving Goffman’s studies on the social world as a stage. Accordingly, individuals interact as performers. In the context of management and organization studies this mode of interaction has later been labeled as “impression managementâ€. It is obvious that workplace attire is used to manage the impressions of others. Studies show that women are more interested in clothing and experience more “appearance labor†when compared to men.*
Inspired by Elizabeth Taylor’s quote, “Success is a great deodorant,” this study shifts to scent as a dimension of career success and individual impression management at the corporate workplace.  The project conducted by Jasmin Rehmann follows a quantitative survey research design. Partners of this project are: The business magazine Women in Business, as a media partner, as well as the exclusive labels Humiecki & Graef and Folie A Plusieurs. The results will be submitted in part fulfillment of the degree of the Master in Business Administration at Bern University of Applied Sciences.
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*Peluchette, J. V., Karl, K., & Rust, K. (2006). “Dressing To Impress: Beliefs And Attitudes Regarding Workplace Attire.” Journal of Business and Psychology, 21(1), 45–63.