Category Archives: SCI research
on our research, Wissensduft, New Scents in Action, WPP etc.
Materializing the Immaterial
Scent Marketing
Scent marketing is the focus of the ongoing research project by Tobias Huwiler who studies in the Bachelor of Business Administration at Bern University of Applied Sciences. Continue reading Scent Marketing
Let’s talk about smell – how leaders can face this delicate challenge
If you want to be a good leader you have to learn how to talk about smell. But why? This post covers some recent work on coping with smell in leadership. Continue reading Let’s talk about smell – how leaders can face this delicate challenge
HKB Zeitung: Mit der Nase in die Kunst
Die Kunst setzt an, ein unbekanntes Terrain zu betreten. Das Feld riecht und markiert einen künstlerischen Anfang: Kunst, die den Riechsinn bedient.
Video trailer: Have a look!
This post introduces a video trailer that presents a few snapshots of the research project Wissensduft. Continue reading Video trailer: Have a look!
“The Making of Wissensduft”: Research Portrayed in Magazine by Swiss National Science Foundation
An article published in “Horizons – the Swiss magazine for scientific research” tells the “making of” story of the initial research project “Wissensduft”: Continue reading “The Making of Wissensduft”: Research Portrayed in Magazine by Swiss National Science Foundation
ODE: Scent inspired stories!
Artistic research is an increasingly popular term to conceptualize research activities in the world of art & design universities. The concept highlights the epistemic aspects of artistic practices. Accordingly, certain artistic practices are driven by questions and aim at generating knowledge. Iconic cases from art & design history (e.g. Bauhaus) show that at least some artistic practices have been related to knowledge practices througout history. Thus, it might even be more a matter of terminology and explicit framing of that is a more recent phenomenon. Continue reading ODE: Scent inspired stories!