Abercombie & Fitsch has been nominated the most hated retailer. This post explores how this might be related to the company’s scent strategy. Continue reading Scent & The Most Hated Retailer
Tag Archives: Abercombie&Fitch
Dash magazine: Molecular brand competition
DASH, the London-based illustrated magazine on fashion and fashion art, published an interview with Claus Noppeney (Autumn / Winter 2013 Issue): â€Olfactory Ontologies“ follows from a longer discussion with Stephen Fortune, an interactive media artist and science editor from London. Continue reading Dash magazine: Molecular brand competition