Sensory and scent-marketing highlight how the sense of smell affects our everyday purchasing decisions. Accordingly, one expects an abundance of scented products in contemporary consumer culture. Yet, we can also witness an increasing awareness of multiple chemical sensitivities that might promote an opposite trend. This is the commercial context of a recent thesis submitted in the BBA International Program at Bern University of Applied Sciences by Jennifer Zwyer and supervised by Claus Noppeney: How prevalent is the sense of smell in today’s consumer culture? How prevalent are scented products on the shelf in supermarkets today? How openly is the olfactory status communicated to the consumer? Verbally? Visually?
Tag Archives: Bern University of Applied Sciences
Video on Scent Culture Research
“Interdisciplinarity” is the common theme of three videos Bern University of Applied Sciences recently posted on YouTube. One of the videos features scent culture and related research projects based at Bern University of the Arts and the Business School, two departments at Bern University of Applied Sciences. So far, the interdisciplinary approach has brought together professionals from diverse disciplines including social science, media art, visual communication, management research, psychology and curating. Continue reading Video on Scent Culture Research
Images, Scents & System Requirements
What can requirement engineering learn from briefings in artistic perfumery? In a recent article Claus Noppeney & Nada Endrissat discuss the transfer potential of the artistic perfumery case developed in the research project “Wissensduft“. Continue reading Images, Scents & System Requirements
Let’s talk about smell – how leaders can face this delicate challenge
If you want to be a good leader you have to learn how to talk about smell. But why? This post covers some recent work on coping with smell in leadership. Continue reading Let’s talk about smell – how leaders can face this delicate challenge