In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step of fake politics? Continue reading Wo bleibt der Duft? A new whiff of politics?
Tag Archives: brand management
Dash magazine: Molecular brand competition
DASH, the London-based illustrated magazine on fashion and fashion art, published an interview with Claus Noppeney (Autumn / Winter 2013 Issue): â€Olfactory Ontologies“ follows from a longer discussion with Stephen Fortune, an interactive media artist and science editor from London. Continue reading Dash magazine: Molecular brand competition