Tag Archives: design process

Materializing the Immaterial

 The article Materializing the Immaterial by Nada Endrissat & Claus Noppeney captures central insights of our research on perfume-making. It outlines how the question of materializing the immaterial is approached by the creative director and the two perfumers.

Continue reading Materializing the Immaterial

Images, Scents & System Requirements

What can requirement engineering learn from briefings in artistic perfumery? In a recent article Claus Noppeney & Nada Endrissat discuss the transfer potential of the artistic perfumery case developed in the research project “Wissensduft“.  Continue reading Images, Scents & System Requirements

“Perfume-making: At the Junction of Creative Production and Scientific Practices”

“Perfume-making: At the Junction of Creative Production and Scientific Practices” was the title of a presentation and seminar by Claus Noppeney  at London College of Fashion: University of the Arts, London, Presentation & seminar: 24 – 25 October 2012. Thanks to the invitation by Ian King from the “Aesthetics and Management Hub” the Swiss research project could be presented at one of the leading international art and design universities. In the discussion Carolyn Mair, Director of Fashion Psychology at LCF, explained that brain light-waves produce images in our mind but it is human interpretation that forms individual meaning. She added that meaning comes from connections in our brain that makes sense of the basic environment that we choose to pay attention to, because of our experiences.  “We all react to scents and touch in different ways. It is translated within our memory so although we smell and might have the same reactions to molecules, the difference comes in when we interpret that in terms of remembering and recalling,” Mair said.

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Dash magazine: Molecular brand competition

DASH, the London-based illustrated magazine on fashion and fashion art, published an interview with Claus Noppeney (Autumn / Winter 2013 Issue): ”Olfactory Ontologies“ follows from a longer discussion with Stephen Fortune, an interactive media artist and science editor from London. Continue reading Dash magazine: Molecular brand competition

20minuten: Kein Duft ohne Bilder

20 Minuten (English: 20 Minutes, said Twenty Minutes) is a free daily newspaper in Switzerland. Thanks to the substantial support of the Gebert Rüf Foundation and its initiative for sciencetainment this popular commuter newspaper successfully launched a special science section on a weekly basis. This is the context for this feature:

topelement

Thanks a lot to Beat Glogger for his effective communication coaching.

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