Tag Archives: Duftkommunikation

Wo bleibt der Duft? A new whiff of politics?

In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step of fake politics?  Continue reading Wo bleibt der Duft? A new whiff of politics?

“We-Feeling”: The sociality of scents!

What is social or even political about scent? This Scent Culture Comment & Review reveals some of the implications of a casual interview. Continue reading “We-Feeling”: The sociality of scents!