In a recent interview with the Swiss-German daily newspaper Bund published in Bern Claus Noppeney talks about the role of scent in contemporary culture and society: “Scent control is a challenge“.  Continue reading Scent: Beyond control
Tag Archives: gender
Scent Masquerade: Gendering your Nose
Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effectâ€. The commercials have been known as the world’s sexist advertising campaign for many years.  Continue reading Scent Masquerade: Gendering your Nose
The intimacy of perfume choice
Traditionally, perfumes are bought as a gift by men for women. Today the situation is certainly more divers. And a recent study reveals further insights:
Women do not buy fragrances they like for female friends.
The study is summarized in Business Insider:
Science has uncovered an unspoken etiquette about women and their perfume | Business Insider
“Researchers have found out by accident that women don’t buy perfume for other women and they won’t share the one they use themselves.â€
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