Tag Archives: hacking

Scent Masquerade: Gendering your Nose

Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.   Continue reading Scent Masquerade: Gendering your Nose