Marketing experts tell us that negative headlines get much more attention: Continue reading Risky media buzz about scent
Tag Archives: mainstream market
Niche & mainstream consumer culture
It is holiday season. This is the time of the year to feature perfumery on the front page. One would expect a portrait of one of the big brands, a review of celebrities, some sort of general interest. Continue reading Niche & mainstream consumer culture
Why commercial perfumery is more interesting than niche ~ by Eddie Bulliqi
An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brandsâ€: Continue reading Why commercial perfumery is more interesting than niche ~ by Eddie Bulliqi