“I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection…Odors are at once evocative and suggestive, redolent with significance.”
The sense of smell can be an instrument of political protest as this current example shows. An investor wants to re-use a former site of terror in Moscow for a perfume store.
27 January is the day for everyone to remember the millions of people killed in the Holocaust, Nazi Persecution and in subsequent genocides in Cambodia, Rwanda, Bosnia, and Darfur. The Holocaust Memorial Day 2020 marks 75 years since the liberation of Auschwitz-Birkenau. On this day I take the liberty to share a few lines I recently discovered in a book by Marcus Smith. Continue reading “A stench beyond experience”→
“Good times equate with good smells: even cow manure smells great because it evokes such wonderful memories; conversely, bad times equate with bad smells.” – ANTONY SYNNOTT Continue reading Good times→
In folk medicine, rosemary has been associated for centuries with having a good memory. But is it worth investigating whether it really has any powers, asks Dr Chris Van Tulleken.
The Smell Memory Kit is a tool to capture moments of your life developed by the concept store and manufacturer Supersense in Vienna. Continue reading Smell Memory Kit→
Thought leadership, talks, workshops, cultural production & consulting in an experiential & aesthetic economy Bern, Zürich, Schweiz