Visual representations of smell are one of the core themes of our presence on Instagram: Wheel, circle, and pie have recently appeared as recurring and influential visual metaphors. The fragrance wheel created by Michael Edwards is perhaps the most prominent example these days. But the history of visualizations demonstrates that this is only one example out of many. The visual metaphor of the circle or the wheel has been used to classify urine smells. The colour, smell, and even taste of urine was used to both identify particular illnesses and provide patient prognoses, from Hippocrates to the Victorian era. The practice, called uroscopy or uromancy, was, according to the Doctor’s Review, “once the number-one way to diagnose disease — and predict the future”.
Tag Archives: Michael Edwards
Perfume market
“While 139 artisanal perfumes were created in 2004, the number rose to 441 in 2014, according to Michael Edwards, author of Fragrances of the World, the largest guide to perfume classification. And while it’s hard to get comprehensive sales figures, market research group NPD suggests that the £150-plus segment of the couture market, which includes artisanal perfumes, upped its market share by 35% for the year ending December 2014.â€
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