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Tag Archives: niche

Scent Culture Comment & Review

Niche & mainstream consumer culture

December 13, 2017 Scent Culture Institute: Smelling in Culture, Business & Society

It is holiday season. This is the time of the year to feature perfumery on the front page. One would expect a portrait of one of the big brands, a review of celebrities, some sort of general interest.  Continue reading Niche & mainstream consumer culture →

indipendent perfumerymainstream marketnicheperfume market
SCNews

Why commercial perfumery is more interesting than niche ~ by Eddie Bulliqi

September 10, 2015 Scent Culture Institute: Smelling in Culture, Business & Society

An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brands”: Continue reading Why commercial perfumery is more interesting than niche ~ by Eddie Bulliqi →

commercialEddie Bulliqifragrance industrymainstream marketnicheperfume market
SCNews
August 7, 2015 Scent Culture Institute: Smelling in Culture, Business & Society

Bespoke scents give off the sweet smell of luxury | Financial Review

Boutique perfumeries producing custom-made fragrances offer customers craftsmanship and choice, writes Lance Richardson.

bespokeboutiquecustomluxurynichescentsmell

Thought leadership, talks, workshops, cultural production & consulting in an experiential & aesthetic economy Bern, Zürich, Schweiz

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