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Tag Archives: party

Scent Culture Comment & Review, Smellshot

Wo bleibt der Duft? A new whiff of politics?

October 2, 2018 cnoppeney

In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step of fake politics?  Continue reading Wo bleibt der Duft? A new whiff of politics? →

advertizingaestheitcsaestheticizationaestheticization of politicsÄsthetisierungBavariaBayernbrand managementbrandingDeutschlandDon DraperDuftkommunikationDuftmarketingErfahrungsökonomieexperience economyFDPGermanyidentityKommunikationsdesignLandtagswahlMad MenmanipulationMartin HagenNeuwagenNeuwagenduftNew Car ScentNew Car Smellpartypoliticsscent communicationsensory brandingvisualizing scentWerbung

Thought leadership, talks, workshops, cultural production & consulting in an experiential & aesthetic economy Bern, Zürich, Schweiz

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