Tag Archives: perfume practices

Idiosyncratic mnemo technique

“I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection…Odors are at once evocative and suggestive, redolent with significance.”

-  ANDY WARHOL

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The intimacy of perfume choice

Traditionally, perfumes are bought as a gift by men for women. Today the situation is certainly more divers. And a recent study reveals further insights:

Women do not buy fragrances they like for female friends.

The study is summarized in Business Insider:

Science has uncovered an unspoken etiquette about women and their perfume | Business Insider

“Researchers have found out by accident that women don’t buy perfume for other women and they won’t share the one they use themselves.”

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