There are different ways how to address smell in advertizing. Campaigns in perfumery are an obvious case. Moreover, we recently discussed how even negative feedback on the olfactory quality of a product is used in advertizing. The example of today stands out in a different way. Continue reading Olfaction is the message
Tag Archives: Philips
The smell of 1930’s Philips light bulb industry
Uncovering the smell of the past Révélateur uncovers the smell of the past and adds a contextual layer of information. Continue reading The smell of 1930’s Philips light bulb industry