“I know of nothing that has no smell.” – JEAN-CLAUDE ELLENA
Tag Archives: product scent
New product scents
The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about.
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The campaign is a real thing in Switzerland right now.
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How do your headphones smell?
Have you ever noticed how your headphones smell? Do you expect a review of headphones talking about the olfactory qualities of the product? The recent review by Wired demonstrates the necessity of a multisensory product design: Continue reading How do your headphones smell?
How Present is Scent Marketing?
Sensory and scent-marketing highlight how the sense of smell affects our everyday purchasing decisions. Accordingly, one expects an abundance of scented products in contemporary consumer culture. Yet, we can also witness an increasing awareness of multiple chemical sensitivities that might promote an opposite trend. This is the commercial context of a recent thesis submitted in the BBA International Program at Bern University of Applied Sciences by Jennifer Zwyer and supervised by Claus Noppeney: How prevalent is the sense of smell in today’s consumer culture? How prevalent are scented products on the shelf in supermarkets today? How openly is the olfactory status communicated to the consumer? Verbally? Visually?