“Seeing advertisements has never meant being able to smell the perfume; at the very best it elicits a desire to smell it.” – JEAN-CLAUDE ELLENA
Tag Archives: visual communication
Ferdinand & Smell culture studies (4)
The Story of Ferdinand (1936) is a much acclaimed classic children book written by American author Munro Leaf and illustrated by Robert Lawson. This post reveals the fragrant (and so far ignored) message of the plot.
Macht & Duft: Politiker als Nase
In diesen Tagen vor der Landtagswahl in Bayern verdient der amtierende Ministerpräsidenten Markus Söder besondere Aufmerksamkeit. Dabei überrascht ein Portrait mit Bezügen in die Bildwelt des osmanischen Reiches: Was also verbindet Markus Söder mit einem Sultan?
Ferdinand & the King of Happiness (2)
The Story of Ferdinand also has a remarkable cinematic history: This post revisits the short animated film adapted by Walt Disney 1938 and reveals its craftmanship in showing olfactory practices.
Sensory typography: How does your letter smell?
Graphic designer Sarah Hyndman thinks that the shape of a letter can impact the way stuff tastes, smells, and sounds. To her, typefaces are multi-sensory experiences that affect the way we interact with the world around us. Continue reading Sensory typography: How does your letter smell?
Olfaction is the message
There are different ways how to address smell in advertizing. Campaigns in perfumery are an obvious case. Moreover, we recently discussed how even negative feedback on the olfactory quality of a product is used in advertizing. The example of today stands out in a different way. Continue reading Olfaction is the message
Smell & new narrative experience
Goldilocks and the Three Bears: The Smelly Version is just the first in a series of children’s classics that was on display at the Museum of the Moving Image in New York in 2015. Called Sensory Stories: An Exhibition of New Narrative Experiences, the exhibit featured technology that expands upon traditional story delivery methods and the way they play off the senses.