Multi-sensory innovation in management education

Working with the business world is a way to show the impact of research. It has been our ambition to make scent culture research relevant for business from the outset. This post features a few milestones (i.e. industry workshops, management education) demonstrating how this is going forward. 

Ferdinand & current research (3)

The Story of Ferdinand is a much acclaimed classic children book written by American author Munro Leaf and illustrated by Robert Lawson. Since its publication in 1936 the story has generated a wide range of readings. This essay looks at Ferdinand as a possible icon of science communication. It shows how the story...

“We thought it necessary to begin with the sense of smell, because of all the senses it is the one which appears to contribute least to the knowledge of the human mind.” – Etienne Bonnot de Condillac (1714-1780)

Ferdinand & the King of Happiness (2)

The Story of Ferdinand  also has a remarkable cinematic history: This post revisits the short animated film adapted by Walt Disney 1938 and reveals its craftmanship in showing olfactory practices.

Ferdinand & the pleasures of olfactory perception (1)

The Story of Ferdinand is a much acclaimed classic children book written by American author Munro Leaf and illustrated by Robert Lawson. This post reveals the fragrant (and so far widely ignored) message of the plot. It is the first chapter in a new series Ferdinand& of Scent Culture Comment & Review.

Seasonal Greetings!

“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre. – Hans Rindisbacher