Collector at Art Basel: “You have buried the smell of the oilstick…”

In today’s art world the sensorium is focused on the visual. A closer look however reveals that the sense of smell should no longer be neglected. Here is an ethnographic story from hanging out with art collectors at a recent edition of Art Basel that might be more telling and revealing than any systematic survey.

Collector at Art Basel: “You have buried the smell of the oilstick…”

Fragrant patterns in big data !

The web facility Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.  The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often selected terms are searched for relative to the total number of searches, globally.

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Our comparison of a few olfactory terms reveals some peculiar pattern:

Fragrant patterns in big data !