“Every human nose instantly smells the subtle scent of independence, the habit of command, the habit of always choosing the best of everything for oneself, the whiff of misanthropy, and the unwavering sense of responsibility that goes with power, that rises up, in short, from a large and secure income. Everyone can see at a glance that such a person is nourished and daily renewed by quintessential cosmic forces. Money circulates visibly just under his skin like the sap in a blossom. Here there is no such thing as conferred traits, acquired habits; nothing indirect or secondhand! Destroy his bank account and his credit, and the rich man has not merely lost his money but has become, on the very day he realizes what has happened, a withered flower. With the same immediacy with which his riches were once seen as one of his personal qualities, the indescribable quality of his nothingness is now perceived, smelling like a smoldering cloud of uncertainty, irresponsibility, incapacity, and poverty. Riches are simply a personal, primary quality that cannot be analyzed without being destroyed.” – ROBERT MUSIL
“Perfume plays a social role in that it effects a unique synthesis of individual egoistical and social purposes in the field of the sense of smell.” – GEORG SIMMEL
What is social or even political about scent? This Scent Culture Comment & Review reveals some of the implications of a casual interview.
The University of St. Gallen has long been known for its integrative view of economics, business administration, law, social science and the humanities. Smell Culture is now part of its contextual studies program.