Once in a while the glamorous world of bespoke perfumes gets featured in the important papers.

This piece from the New York Times is a  good example because it conflates most of the issues that come together here: luxury, quality, mass-market, exclusivity, some psychology of memory, some aromatherapy: : “Bespoke perfume takes the world of personalization to an entirely new level” – no mentioning of charlatanism. Is this journalism or just a paid media campaign?