Swiss tabloid features fragrance library

Demeter fragrance library has recently been featured by the Swiss tabloid Blick am Abend:

Whoever wants to smell like pizza good enough eat does not have to work as a pizza baker. The aroma now exists in a bottle. Other scents from Demeter include popcorn, condensed milk, birthday cake, window cleaning detergent, and “Funeral Home”, a bouquet of white flowers including lilies and gladiolas.

From a cultural and social studies point of view it is not the information as such but the framing and the positioning that is interesting. Even today the Library of Fragrances is hardly known outside the realm of perfumista in Switzerland. Thus, media coverage in a widely read tabloid signals an increased presence in the general public and pop culture.

The Demeter Fragrance Library was founded by ex-Kiehl’s perfumer Christopher Brosius, in 1993, as a project ‘bottle’ everyday odors into wearable personal colognes. The first three colognes that were created – Dirt, Grass and Tomato – were launched at New York department stores, Bergdorf Goodman and Henri Bendel, in 1996. The three scents sold well, which led to further introductions to the range and unusual fragrances such as Gin & Tonic, Baby Powder and Play-Doh joined the portfolio.

Some of the better known fragrances are Angel FoodBaby Powder, Carrot, Cosmopolitan Cocktail, Leather, Paperback, Play-Doh (created in 2006 to mark Play-Doh’s 50th anniversary), Riding crop, Sushi, Pipe Tobacco, Turpentine, Snow, Lime, and Golden Delicious Apple. The fragrances in the line can be combined and layered together so that wearers can create their own fragrances.In 2016, Demeter products are sold in about 35 different countries around the world. In the UK, over 100 fragrances are available from The Library of Fragrance website and the brand’s best-sellers can be found at over 1000 Boots stores across the UK and ROI. Brosius sold Demeter Fragrance Library in 2002 to The Freedom Marketing. Mark Crames became the manager.

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Sources and further references:

Aromas of Food and Death | Blick am Abend

demeterfragrance.com

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