“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre.” – HANS RINDISBACHER
Source: Rindisbacher, H. J. (1992). The smell of books: a cultural-historical study of olfactory perception in literature. Ann Arbor: University of Michigan Press, p. 189.