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“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre.” – HANS RINDISBACHER

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Source: Rindisbacher, H. J. (1992). The smell of books: a cultural-historical study of olfactory perception in literature. Ann Arbor: University of Michigan Press, p. 189.