How to remain creative in artistic perfumery? – Panel at Esxence 2017

Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the opportunities to stay ahead of the game?” How to remain creative in artistic perfumery? – Panel at Esxence 2017