Smelly wheels: In search of alternatives

Visual representations of smell are one of the core themes of our presence on Instagram: Wheel, circle, and pie have recently appeared as recurring and influential visual metaphors. The fragrance wheel created by Michael Edwards is perhaps the most prominent example these days. But the history of visualizations demonstrates that this is only one example out of many.  The visual metaphor of the circle or the wheel has been used to classify urine smells. The colour, smell, and even taste of urine was used to both identify particular illnesses and provide patient prognoses, from Hippocrates to the Victorian era. The practice, called uroscopy or uromancy, was, according to the Doctor’s Review, “once the number-one way to diagnose disease — and predict the future”.

Smelly wheels: In search of alternatives

Exploring New Odors of Tobacco Consumption

The smell of cigarette smoke including the breath odor of smokers has often been described as a pressing issue in today’s world of work. In fact, it is the smell of smoking that marginalizes smokers at the workplace. They are often excluded from informal exchanges and target of workplace bullying and mobbing. In extreme cases they even lose their job because of their smoking habit. This threat is particularly relevant for service workers that work in physical proximity to their clients (e.g. healthcare sector). Exploring New Odors of Tobacco Consumption

How Present is Scent Marketing?

Sensory and scent-marketing highlight how the sense of smell affects our everyday purchasing decisions. Accordingly, one expects an abundance of scented products in contemporary consumer culture. Yet, we can also witness an increasing awareness of multiple chemical sensitivities that might promote an opposite trend. This is the commercial context of a recent thesis submitted in the BBA International Program at Bern University of Applied Sciences by Jennifer Zwyer and supervised by Claus Noppeney: How prevalent is the sense of smell in today’s consumer culture? How prevalent are scented products on the shelf in supermarkets today? How openly is the olfactory status communicated to the consumer? Verbally? Visually?

How Present is Scent Marketing?

Design Research

The MA Communication Design program at Bern University of the Arts has recently been substantially re-designed. «Design Entrepreneurship» and «Design Research» are the optional fields of concentration introduced by Robert Lzicar, the new head of the program. Prior to this, Robert also participated in the initial SNF project Wissensduft and co-authored a few papers leveraging his design background. This paper discusses niche perfumery in the context of design thinking and design-driven innovation. This is also the topic for the upcoming workshop that will be part of the Design Research Methods Festival. Over the course of six half-day workshops by researchers and experts from various fields provide an introduction to theories and practices that are relevant to design and design research.

Using scent for innovating services: Opportunity for business partners in Switzerland

 

In today’s experience economy the service sector faces severe challenges: Services are simultaneously produced and consumed, and above all in most cases intangible. Forward looking companies increasingly use services for creating experiences that are stimulating for the customer: the more senses an experience engages, the more effective and memorable it can be. Using scent for innovating services: Opportunity for business partners in Switzerland