Being good!

“Smelling good is a sign of being good. It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.  ” – Antony Synnott

Existential

“Whereas with other senses we make a conscious decision to look, listen, taste or touch, with smell it is often just an inherent aspect of existence — if you’re breathing, you’re smelling.” — Brian Goeltzenleuchter

Identity

“It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.”  – Antony Synnott

Truth

“Fragrance is truth, and truth fragrance” – Antony Synnott paraphrasing John Keats

Good times

“Good times equate with good smells: even cow manure smells great because it evokes such wonderful memories; conversely, bad times equate with bad smells.”  – Antony Synnott

Hedonics

“Odour is a significant component of our moral construction of reality and our construction of moral reality. The fundamental hypothesis is simple: what smells good is good. Conversely, what smells bad is bad.  ”  – Antony Synnott

Let us scent your fragrance!

“Go on, O Lord, and make an end of it, stir us up, and call us back; kindle us and pluck us to thee, be fragrant, and grow sweet unto us.” – AUGUSTINE

Magic

“Magic, in order to achieve its greatest potency, must enter through the nose.” –  BRONISLAW MALINOWSKI

Creativity

“Wherever I create something I like, I can be sure that it is too far out.” – ANDREAS WILHELM

Seasonal Greetings!

“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre.” – HANS RINDISBACHER

The social role of a perfume

“Perfume plays a social role in that it effects a unique synthesis of individual egoistical and social purposes in the field of the sense of smell.” –  GEORG SIMMEL

Ambient scent!

“In social organizations smell is a rich unconscious background to everything else.” – OLIVER SACKS

Perfumer

“As a perfumer I am the car. The FDM is the driver.” – Andreas Wilhelm

Back to Top