“The investigation of the olfactory is the investigation of everything else.” – HANS RINDISBACHER
“Even if you could capture the smells, sounds, tastes, and feel of a place, digitize them, and send them down a wire, you’d still never get near the sensation of ‘being there’. Why? Because we humans are not so dumb. Our minds and our bodies are one intelligence.” – JOHN...
“We see what we see, we smell what we smell and feel what we feel, and there seems no more to it. Experiences that make no claim whatever would be truly incorrigible. But we must allow in the first place for the fact that what we see or feel depends...
“The focus on smell in design does not mean the addition of applied scent to all aspects of the design, but rather the awareness of smell as an inherent dimension of it … This awareness may lead to the realization that the appropriate solution is the removal or masking of...
“One simply cannot turn up one’s nose these days at the role of scent in design.” – ASHRAF OSMAN, CLAUS NOPPENEY & NADA ENDRISSAT
“In their loss, smells have become a literary topic of our time, as much as they are a topic of the world of science and technology and of business.” – HANS RINDISBACHER
“Whereas with other senses we make a conscious decision to look, listen, taste or touch, with smell it is often just an inherent aspect of existence — if you’re breathing, you’re smelling.” — Brian Goeltzenleuchter
“It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.” – Antony Synnott
“Fragrance is truth, and truth fragrance” – Antony Synnott paraphrasing John Keats
“Good times equate with good smells: even cow manure smells great because it evokes such wonderful memories; conversely, bad times equate with bad smells.” – Antony Synnott
“Odour is a significant component of our moral construction of reality and our construction of moral reality. The fundamental hypothesis is simple: what smells good is good. Conversely, what smells bad is bad. ” – Antony Synnott
“Go on, O Lord, and make an end of it, stir us up, and call us back; kindle us and pluck us to thee, be fragrant, and grow sweet unto us.” – AUGUSTINE
“Magic, in order to achieve its greatest potency, must enter through the nose.” – BRONISLAW MALINOWSKI