Ephemeral strength

“There are strong perfumes for which all matter is porous. One would say they go through glass…” — CHARLES BAUDELAIRE

Seasonal Greetings!

“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre.” – HANS RINDISBACHER

The social role of a perfume

“Perfume plays a social role in that it effects a unique synthesis of individual egoistical and social purposes in the field of the sense of smell.” –  GEORG SIMMEL

Ambient scent!

“In social organizations smell is a rich unconscious background to everything else.” – OLIVER SACKS

Symbol of the self

“The odor is a natural sign of the self as both a physical and a moral being. The odor is a symbol of the self.” – ANTONY SYNNOTT

Breathing in different sensory worlds

“Americans and Arabs live in different sensory worlds much of the time and do not use the same senses even to establish most of the distances maintained during conversations.” – EDWARD HALL

Mission

“Smell may not seem a profound enough problem to dominate all the life sciences, but it contains, piece by piece, all the mysteries.” – LEWIS THOMAS

Ignorant smelling

“We thought it necessary to begin with the sense of smell, because of all the senses it is the one which appears to contribute least to the knowledge of the human mind.” – Etienne Bonnot de CONDILLAC 

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