“The focus on smell in design does not mean the addition of applied scent to all aspects of the design, but rather the awareness of smell as an inherent dimension of it … This awareness may lead to the realization that the appropriate solution is the removal or masking of...
Disorder of things
“The specific problem with the olfactory in this respect is that its linguistic structure of reference always throws us back into the disorder of things.” – HANS RINDISBACHER
Smell in design
“One simply cannot turn up one’s nose these days at the role of scent in design.” – ASHRAF OSMAN, CLAUS NOPPENEY & NADA ENDRISSAT
Being good!
“Smelling good is a sign of being good. It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad. ” – Antony Synnott
Existential
“Whereas with other senses we make a conscious decision to look, listen, taste or touch, with smell it is often just an inherent aspect of existence — if you’re breathing, you’re smelling.” — Brian Goeltzenleuchter
Identity
“It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.” – Antony Synnott
Truth
“Fragrance is truth, and truth fragrance” – Antony Synnott paraphrasing John Keats
Good times
“Good times equate with good smells: even cow manure smells great because it evokes such wonderful memories; conversely, bad times equate with bad smells.” – Antony Synnott
Hedonics
“Odour is a significant component of our moral construction of reality and our construction of moral reality. The fundamental hypothesis is simple: what smells good is good. Conversely, what smells bad is bad. ” – Antony Synnott
Let us scent your fragrance!
“Go on, O Lord, and make an end of it, stir us up, and call us back; kindle us and pluck us to thee, be fragrant, and grow sweet unto us.” – AUGUSTINE
Magic
“Magic, in order to achieve its greatest potency, must enter through the nose.” – BRONISLAW MALINOWSKI
Nothingness of Scent
“Duft (i.S.v. Parfum) ist nichts und kann deshalb alles werden.” – CHRISTIAN JANECKE
Creativity
“Wherever I create something I like, I can be sure that it is too far out.” – ANDREAS WILHELM
Everything
“I know of nothing that has no smell.” – JEAN-CLAUDE ELLENA
Seasonal Greetings!
“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre.” – HANS RINDISBACHER
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