In the context of the ongoing controversy on migration politics in Germany, Thomas de Mazière, the Federal Minister of the Interior, joined the group of advocats of a Leitkultur: “Wir sind nicht Burka”.
The trade fair Esxence can truly be considered as a field configuring event for niche perfumery. In 2017, […]
The smell of cigarette smoke including the breath odor of smokers has often been described as a pressing issue in today’s world of work. In fact, it is the smell of smoking that marginalizes smokers at the workplace.
Eddie Bulliqui, associate with Scent Culture Institute, published on 24 November 2016 this essay on the phenomenon of olfactory time:
Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the presentation for Beyond the Juice: The Role of Blogs and Awards.
Sensory and scent-marketing highlight how the sense of smell affects our everyday purchasing decisions. Accordingly, one expects an abundance of scented products in contemporary consumer culture. Yet, we can also witness an increasing awareness of multiple chemical sensitivities that might promote an opposite trend. This is the commercial context of a recent thesis submitted in the BBA International Program at Bern University of Applied Sciences by Jennifer Zwyer and supervised by Claus Noppeney: How prevalent is the sense of smell in today’s consumer culture? How prevalent are scented products on the shelf in supermarkets today? How openly is the olfactory status communicated to the consumer? Verbally? Visually?
In the context of the on-going re-examination of the collection at Kunstmuseum Thun, the first exhibition curated by Ashraf Osman and Anja Seiler focused on the olfactory aspects of the material and techniques of art making, which are often smelly, yet widely neglected. In this context, Claus Noppeney gave a talk on 16 March titled “From Sniffing to Art: The Sense of Smell in Artistic Production”.
Umberto Eco, the Italian cultural theorist and novelist who became the author of best-selling novels, notably the blockbuster medieval mystery “The Name of the Rose,” died last week in Milan. Eco was a contributor to our thinking on scent culture.
Abercombie & Fitsch has been nominated the most hated retailer. This post explores how this might be related to the company’s scent strategy.
So, are you making a list and checking it twice? ‘This is the season of lists, after all: wish lists, end-of-year/best-of lists, etc. Perfumes lists are aplenty this time of year (nearly as common as perfume ads) but here at SCI we’re especially fond of perfume books.
In today’s experience economy the service sector faces severe challenges: Services are simultaneously produced and consumed, and above all in most cases intangible. Forward looking companies increasingly use services for creating experiences that are stimulating for the customer: the more senses an experience engages, the more effective and memorable it can be.
The city of Bern runs a lively blog that monthly discusses business related issues in the economic area of the Swiss capital. Through it, a diverse selection of people from business, culture, civil service and society engage in public discourse. In this context, Claus Noppeney identifies “olfactory milestones” in the remarkable history of the city and shows how this tradition leads to current product innovation.
The NZZ (Neue Zürcher Zeitung), the Swiss newspaper of record, published a review of the Belle Haleine: The […]