Last summer, we made a connection between Exsence, the annual meeting of the independent perfume business in Milano, and the emerging Art and Olfaction Awards at Los Angeles resulting in a wonderful partnership and a great session at Exsence 2016.
You may be familiar with exhibitions that have presented perfume as olfactory art. However, olfactory art is a genre of fine art pertaining to smell that traces its roots back to the avant-garde, early in the twentieth century. A new exhibition at Museum Tinguely in Basel, Switzerland, establishes these historical origins of the genre while showcasing a wide range of practices to the present day that could be understood under this rubric.
The common slogan “dress for success” underlines the wide-held view that what you wear matters in everyday life. It originates in Erving Goffman’s studies on the social world as a stage. Accordingly, individuals interact as performers. In the context of management and organization studies this mode of interaction has later been labeled as “impression management”. It is obvious that workplace attire is used to manage the impressions of others. Studies show that women are more interested in clothing and experience more “appearance labor” when compared to men.*
Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions one wants to achieve with personal scent, however, have only been researched casually, at best, so far.
Thus, the leading German newspaper, Frankfurter Allgemeine Zeitung, recently discussed the use of certain perfumes by representatives of a political youth organization. What message does a user of Tommy Hilfiger perfume want to convey? According to the FAZ this young politician wants to identify himself as a performance oriented achiever who spends his money on clothes that are distinctly designed for this social group.
What can requirement engineering learn from briefings in artistic perfumery? In a recent article Claus Noppeney & Nada Endrissat discuss the transfer potential of the artistic perfumery case developed in the research project “Wissensduft“.
If you want to be a good leader you have to learn how to talk about smell. But why? This post covers some recent work on coping with smell in leadership.
Die Kunst setzt an, ein unbekanntes Terrain zu betreten. Das Feld riecht und markiert einen künstlerischen Anfang: Kunst, die den Riechsinn bedient.
The Zurich based NZZ published an overview on the current landscape of art & olfaction by Claus Noppeney & Nada Endrissat: