Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions...
Images, Scents & System Requirements
What can requirement engineering learn from briefings in artistic perfumery? In a recent article Claus Noppeney & Nada Endrissat discuss the transfer potential of the artistic perfumery case developed in the research project “Wissensduft“.
Let’s talk about smell – how leaders can face this delicate challenge
If you want to be a good leader you have to learn how to talk about smell. But why? This post covers some recent work on coping with smell in leadership.
HKB Zeitung: Mit der Nase in die Kunst
Die Kunst setzt an, ein unbekanntes Terrain zu betreten. Das Feld riecht und markiert einen künstlerischen Anfang: Kunst, die den Riechsinn bedient.
Dash magazine: Molecular brand competition
DASH, the London-based illustrated magazine on fashion and fashion art, published an interview with Claus Noppeney (Autumn / Winter 2013 Issue): ”Olfactory Ontologies“ follows from a longer discussion with Stephen Fortune, an interactive media artist and science editor from London.
NZZ: On the sense of smell in art
The Zurich based NZZ published an overview on the current landscape of art & olfaction by Claus Noppeney & Nada Endrissat:
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