Virtual reality, digital lives & the interest in smell

A feature on some recent developments with respect to scent culture appeared in The Guardian on 16 September 2016: “technology addiction makes us crave smells”.

The article refers “en passent” to Brian Goeltzenleuchter. And above all it is still worth reading :

“The more we’re plugged into the virtual world, the more we deeply appreciate the contrast – moments in our human experience,” says designer and olfactory artist Mindy Yang. “Intuitively, we realize that we are starved of certain sensations. With the rise of digital culture, society has, perhaps subliminally, become more interested in the missing sense – what we smell.”

 

 

 

 

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