Hedonics

“Odour is a significant component of our moral construction of reality and our construction of moral reality. The fundamental hypothesis is simple: what smells good is good. Conversely, what smells bad is bad.  ”  – Antony Synnott

Source:

Synnott, A. (1993). The body social: symbolism, self, and society. London; New York: Routledge, p. 190.

 

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