Love at first whiff is the idea behind Smell Dating, a New York matchmaking service that promises to help single people sniff out their perfect match by breathing in the odors from dirty T-shirts.
“Artist Tega Brain, who teaches at New York’s School for Poetic Computation, and Sam Lavigne, an editor and researcher at New York University, created Smell Dating, which they describe as an art project.
Each of its first 100 clients received a T-shirt to wear for three days straight without bathing. The clients then mailed the T-shirts back to Brain and Lavigne’s “Sweat Shop” at NYU, where they were cut into swatches. Smell Dating then sent batches of 10 mixed swatches back to the clients to sniff this week.
A match will be made if one client likes the scent of another and the olfactory attraction is mutual…”
While I was initially skeptical about the service’s totally anonymous policy, I was pleasantly surprised by where my nose led me. Even though I had no idea whose shirts I sniffed, the two people I matched with were women, which would have been my gender preference if Smell Dating had let me choose.