Partnering with the Art and Olfaction Awards

The 2014 Art and Olfaction Awards initiated by the Institute for Art and Olfaction (IAO) in 2013 have been a major step for the development of artistic perfumery. For its second round, the Los Angeles based institute has teamed up with the research group on scent culture at Bern University of Applied Sciences. Last summer the research team worked with IAO to create the application forms, to modify the judging parameters, and to gather some crucial information about the participants. Right now the research is closely following the judging process to gain deeper insight into scent-related sense-making processes. The collected data is being analyzed in the context of the SNF research project, New Scents in Action: Socio-materiality and sense-making in perfumery. Moreover this research aims at a deeper understanding of the field of perfumery: How is this field organized? What are drivers for further development? And how can the Art and Olfaction Award nurture the field? The data is collected through observations, interviews and questionnaires. Results will be made available in publications and at industry events in 2015. A first presentation will be at the upcoming Esxence in Milano. On this occasion Saskia Wilson-Brown, founder of the Institute for Art and Olfaction, will also present the finalists of this year’s award.

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