Political protest: “Scent of Terror”

The sense of smell can be an instrument of political protest as this current example shows. An investor wants to re-use a former site of terror in Moscow for a perfume store.

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In response perfumer Alyona created a perfume that is meant to evoke the great terror of 1930s in the former USSR, when millions of people were killed or sent to labor camps by the Communist regime. The perfumer’s grandfather was actually one of the victims. Advertizing professional, Nikita Petrusyov is involved in the project to draws the public’s attention to this „scum in Russian history“. The story has recently been featured by BBC.

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