Scent Culture Institute welcomes Dana El Masri

The Scent Culture Institute is happy to welcome its first member outside Switzerland, perfumer and olfactive writer Dana El Masri from Canada. Please note our post on her approach to perfume creation. Dana is the founder of Parfums Jazmin Saraï, a collection of perfumes inspired by songs and synesthesia. Dana’s work focuses on scent, music and culture, and finding the connections between all three, whether in the form of custom-made perfumes, working with musicians, or scenting spaces. Her aim is to focus on the role of scent in social interaction, to educate the public about the world of scent, and bring perfumery as a form of artistic expression to the forefront. Dana has collaborated with fellow perfumers, completed a residency at the Institute of Art and Olfaction in 2014, and won the Jasmine Literary Awardfor her piece in Odou Magazine in London in 2015. We’re proud to have Dana contribute to this blog, our Facebook page, and hopefully many more things to come!

(Image source: Persolaise)

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