The intimacy of perfume choice

Traditionally, perfumes are bought as a gift by men for women. Today the situation is certainly more divers. And a recent study reveals further insights:

Women do not buy fragrances they like for female friends.

The study is summarized in Business Insider:

Science has uncovered an unspoken etiquette about women and their perfume | Business Insider

“Researchers have found out by accident that women don’t buy perfume for other women and they won’t share the one they use themselves.”

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