Scratch & sniff in city marketing

Scratch-and-sniff stickers became popular in the late 1970s. Since then they have been used in different contexts. In these days, the British city York uses microencapsulated city smelly to promote the city as a tourist destination.

Smell York

Smell is the stronger of the senses and the one associated with forming the strongest memories!

Have you smelled the world’s first scented guide? Smell the scents of York; from ghosts to chocolate, in our new limited edition scented guide – the world’s first ever scented city guidebook has gone on sale today.

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