Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the presentation for Beyond the Juice: The Role of Blogs and Awards.

This not so recent article from the Guardian demonstrates some of the ongoing confusion without addressing it directly: “From France to Dubai, scent is viewed as high art – but not in America. What is it about US’s relationship to smell that puts it so far behind in this field?”. Moreover, there are numerous subtle and open contradictions about art, perfume, & culture and a commitment to scent culture (the name we coined for our group):