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Listerine

Olfaction is the message

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There are different ways how to address smell in advertizing. Campaigns in perfumery are an obvious case. Moreover, we recently discussed how even negative feedback on the olfactory quality of a product is used in advertizing. The example of today stands out in a different way.

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Posted on 24/02/201823/03/2018 Scent Culture Comment & ReviewSmellshot
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