Trickle down

“There are many essences of mint in perfumery – spearmint, peppermint, pennyroyal, field mint, bergamot mint – which are also used for flavouring sweets, toothpaste, chewing gum and sometimes as fragrance in household products; these different applications depreciate the emotional impact of smelling mint. The same is true of the smell of lemons which was first used as a fragrance for washing-up liquid in the United states in 1969 on a product called Joy, and went on to become an olfactory symbol for cleaning products. Since then, lemon has only rarely been used in eaux de toilette.” – JEAN-CLAUDE ELLENA

Ellena, J.-C. (2012). Diary of a Nose. Particular, p.  27.

Join 1,734 other subscribers