BCBGMAXAZRIA and Magnum Ice Cream unveil a chocolate-scented wrap in decadent hybrid of chocolate and couture – PSFK
BCBGMAXAZRIA, Magnum Ice Cream, Harvard professor and scent inventor David Edwards, and iconic master perfumer Christophe Laudamiel put their heads and noses together to create a fashion wrap with a confectionary twist: it is implanted with tiny oNotes so that it gives off the aroma of Belgian Chocolate.
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If you buy from BCBG after June 30th, BCBG will give out 6,000 gifts with purchase in form of an exclusive scented scarf containing 4 oChips. They are scented with Magnificent Chocolate for Magnum #21, a Laudamiel creation based on real creamy orris and real chocolate extracts to recreate in your nostril a Belgian chocolate and vanilla ice bar melting under your palate.