It was the social theorist Max Weber who identified progressive disenchantment as an underlying process of modernity. More recently, this creed of modern thinking has increasingly been challenged. Thus, enchantment often evokes the sublime and refers to an aura of authentic presence. Moreover, enchantment has been used as an analytical lense to look at consumer culture as well as new worlds of work. Accordingly, symbolic manipulation is used to enchant customers and employees.

The scent-festival at Schloss Wildegg provides the context to discuss the links between enchantment & scent culture – a talk with Claus Noppeney: “Zauberhafte Welten: Entdeckungsreisen auf den Spuren des Geruchsinns in Arbeit und Konsum. Deodorant und Mundwasser, Rauch- und Parfumverbote – Gerüche loszuwerden ist schon lange ein Ziel der Menschheit. Gleichzeitig belegen wissenschaftliche Untersuchungen die Bedeutung des Geruchsinns für Wohlbefinden und gesellschaftliches Handeln. Der Vortrag geht der Frage nach, was man mit der Nase über unsere Zeit lernen kann.”

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