“You smell that? What is that?…” – “Your cologne?”- “No” – “Opportunity” – “No. Money”
Tag Archives: business opportunity
Automobility & Scent Culture: Another Market for Olfactory Nostalgia?
The olfactory dimension of automobility is the core theme of a recent essay by Claus Noppeney published in “Das Magazin” a weekly supplement to several Swiss newspapers. Continue reading Automobility & Scent Culture: Another Market for Olfactory Nostalgia?
How to remain creative in artistic perfumery? – Panel at Esxence 2017
Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.â€Â The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the opportunities to stay ahead of the game?†Continue reading How to remain creative in artistic perfumery? – Panel at Esxence 2017
Smell Culture Studies at the University of St. Gallen
Smell culture studies are offered as part of the contextual studies at the University of St.Gallen. Here are some insights: Continue reading Smell Culture Studies at the University of St. Gallen
Smell dating at New York
Smell Dating is the first mail odor dating service created by Tega Brain & Sam Lavigne. What is also interesting is the experience share in a detailed report on Business Insider.  Continue reading Smell dating at New York
Scenthesizer: Realizing a sci-fi utopia
The term scenthesizer has been coined in the science fiction a long time ago. Now it is a real option marketed as a djtechtool. Have a look! Continue reading Scenthesizer: Realizing a sci-fi utopia
Using scent for innovative alarm clock
The world’s first olfactory alarm clock uses Kickstarter to generate funding for its development and marketing. Continue reading Using scent for innovative alarm clock
A new essence of life?
A company promises to provide ‘olfactory comfort’ by making a perfume from the distilled scent of our dearly departed. Could it catch on? Continue reading A new essence of life?
Value of management research @ World Perfumery Congress
At the World Perfumery Congress 2014 in Deauville, Claus Noppeney gave a presentation on the value of management research for the perfume industry. Based on the research projects at Bern University of Applied Sciences he argued that the development of new scents is above all an organizational process that involves the collaboration across disciplines, organizations and the senses. The rise of niche perfumery demonstrates that design-driven, cultural and aesthetic innovation is gaining importance. These non-technical types of innovation hardly follow from the development of new ingredients or technical deliveries. Instead, it is a result of organizing practices known from the creative industries. In fact, it is high time to expand the notion of innovation. A closer collaboration with management and design research is a first step to provide the perfume industry with fresh and informed insights on processes and practices in the industry. This will “open new avenues and complement the programs on ingredients and technical delivery” as Perfumer & Flavorist summarized the presentation.
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