Tobacco smell is pretty marginalized these days. In many professions smokers are stigmatized. Public health is certainly an argument. Culturally, it is an extreme change compared to previous times. The new smoke-free is normalized. 

Yet, de-normalized tobacco consumption creates new opportunities: The meaning of tobacco smell can be re-framed: A new whiff of freedom!

Source: https://twitter.com/gereonas/status/929753069033803777

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