A feature on some recent developments with respect to scent culture appeared in The Guardian on 16 September 2016. The article refers “en passent” to Brian Goeltzenleuchter. And above all it is still worth reading :  “The more we’re plugged into the virtual world, the more we deeply appreciate the contrast – moments in our human experience,” says designer and olfactory artist Mindy Yang. “Intuitively, we realize that we are starved of certain sensations. With the rise of digital culture, society has, perhaps subliminally, become more interested in the missing sense – what we smell.”

In 2010, Andy Tauer  reflected on his observations as a perfumer and initiated perfumism.com. With perfumeshrine’s Elena Vosnaki at the editorial helm and joined by perfume writer and vendor Rebecca Veuillet-Gallot, the code of perfumism articulated the desire for true craft in perfume in opposition to the purely economic rationale of the industry. Perfumism culminated in the manifesto worth revisiting:

Why do we post a link to perfumism today?

Scent Culture News follows an exploratory approach of highlighting and connecting fragmented ideas and references that relate to the sense of smell in culture, business and society. Some of these have been out there for a long time, some have just appeared somewhere, and others may just be emerging on the fringes.