An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brandsâ€:
Niche was all about regaining legitimacy over an industry that was said by many to be debased – aside from the claims of higher quality ingredients, and lack of marketing, one of the key requisites of many niche brands is their perceived transparency and authenticity, particularly to do with the process of creating perfumes, and often with stories of ‘in-house’ Perfumers… Niche tried to take away the smoke and mirrors but I fear that it’s just going back into the smoke.
Why commercial perfumery is more interesting than niche
~ by Eddie Bulliqi — Basenotes.net
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