[youtube https://www.youtube.com/watch?v=g37Qe8Kriuo]

Maybe you don’t know how important scent has been over the course of history. Did you ever wonder why that is? Have we been neglecting one of our important senses? Can smell be part of art? Or promoting well being? Or influence our culture and society? According to Caro, a picture says a thousand words, but maybe a smell holds a thousand images.

Caro Verbeek is an art and smell historian, curator and author with a focus on modern, olfactory and tactile art. She is currently a PhD candidate at VU University with the project ‘In Search of Scents Lost – Reconstructing the Aromatic Heritage of the Avant-garde’. She teaches the course ‘The Other Senses’ at the Royal Academy of Arts (The Hague) and moderates the monthly ‘Odorama’-platorm at Mediamatic Amsterdam. She curated a show on olfactory art at Villa Rot (Germany) in 2015 and co-curated the Museumnight ‘Ruiken in het Rijks’ (Smelling at the Rijksmuseum) in 2012. She regularly does olfactory interventions at museums and universities worldwide. www.caroverbeek.nl

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more athttp://ted.com/tedx