Odou is the only magazine dedicated to smell and perfume through creative writing, photography and design. Continue reading ODOU issue 4 out now!
All posts by Scent Culture Institute: Smelling in Culture, Business & Society
ODOU issue 4 out now!
Odou is the only magazine dedicated to smell and perfume through creative writing, photography and design. The issue is exclusively available for print.
In issue 4 we go on a chronological perfume narrative. Beginning with raw materials like ambergris and myrtle, Â Mandy Aftel and Hector Villeda-Martinez describe what makes them unique.
We go to perfume school with Dana El Masri, where she shares the inner workings of her time at the Grasse Institute of Perfumery, and Writer John Preston fears he’s smelled the last great Comme des Garçons fragrance – understandably.
Perfumer and Writer Pia Long wants us to move on from ingredients lists, focusing on the beauty of the perfumes themselves, whilst Persolaise is searching for weird and otherworldly perfumes in the mainstream market. Brooke Belldon shares her joy for perfume events with illustrations by Massimo Alfaioli, and lastly, Alex Musgrave delivers a series of stunning scent shorts and visuals.Â
Swiss tabloid features fragrance library
Demeter fragrance library has recently been featured by the Swiss tabloid Blick am Abend: Continue reading Swiss tabloid features fragrance library
Aromas of Food and Death | Blick am Abend
Whoever wants to smell like pizza good enough eat does not have to work as a pizza baker. The aroma now exists in a bottle. Other scents from Demeter include popcorn, condensed milk, birthday cake, window cleaning detergent, and “Funeral Home”, a bouquet of white flowers including lilies and gladiolas.
Josely Caravalho: Shards
The olfactory sense, though often forgotten, is a powerful connector to memory and emotions. Diary of Smells: Shards (Estilhaços) is an on-going multi-sensorial interactive & interdisciplinary project comprised of various stages of smell production, photographs and sound design. Continue reading Josely Caravalho: Shards
Featured Artist/Artwork
Josely Carvalho, Shards
Shards started in 2006 with a series of lithographs printed at Wildwood Press in St. Louis, MO on different types of hand-made paper especially produced to my specifications by master-printer Maryanne Simmons. After researching the looting of the Iraq Museum and the archeological sites during the war of 2003, the artist approached Dr. Robert K. Englund, director of the Cuneiform Digital Library Initiative/UCLA, Los Angeles, for a collaboration and permission to use the digital archive. Carvalho chose sixteen cuneiform tablets from their virtual library, enlarged them, manipulated them digitally, and transposed those images to lithographs. She made three different series of prints and in the process it became clear to me that the actual tablet fragments were safer in a virtual library, than in museums. One of the series was exhibited as part of a sculptural installation, Disenchanting Salmu at the Octógono of Pinacoteca do Estado de São Paulo in 2007. The sculpture consisted of a filament of water coming from the forty-eight foot high ceiling into a basin molded in resin in the shape of a Sumerian sign. The prints were fastened to the floor, and the public walked over them. As part of the artwork, the artist designed a four-channel sound piece with speakers on the four walls of the Octógono. Â
From a collective experience of cultural destruction, Shards is now an artwork based on Carvalho’s personal collection of broken wine glasses. The first artwork was a series of photographs of the shards, Carnivorous Flowers exhibited at Galerie Drei in Dresden, Germany in 2011.
The artist is now developing a new olfactory artwork based on the memory brought by the smell left at the moment a wine glass breaks. The artwork consists of a book/object (edition of 100) and a sculptural installation. Carvalho invited a group of writers to create texts on the event surrounding the moment of the break. The imagery from these writings became the source of the creation of seven original smells with the collaboration of Givaudan do Brasil (Affection; Absence; Persistence; Illusion; Emptiness; Pleasure and Glass). The book/object is encased in a box covered by hand-made paper from recycled cigarette butts and banana leaves. In the paper, they have added microcapsules of the smell Glass that is actuated by individual touch. In collaboration with the Department of Visual Arts of the University of Brasilia and the Nanotechnology Department of Givaudan do Brasil in Paris, Carvalho developed the scented paper and the boxes for the book/objects. Besides the texts, the book includes six photographs in postcard format of broken glasses in imaginary landscapes.
Shards, as a sculptural installation, will be constructed with the same elements of the book/object. It will consist of smells dispersed from seven sculpted wooden tables, broken glasses, texts manipulated as separate sound channels, and photographs printed in large format.
How to cope with IFRA?
There is a growing number of DIY perfumers who aim at entering the European market. Karen Gilbert who runs an online perfume course published a quick guide to navigating IFRA for those making perfume for sale in the European Union. Continue reading How to cope with IFRA?
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IFRA for Perfume Making | Karen Gilbert
A quick guide to navigating IFRA for those making perfume for sale in the E.U.
Multisensory collaboration
INVERSES is a multi-sensory project and collaboration between six artists in five countries, who have been working on it for the past 2 years. The result is a set of items consisting of an illustrated storybook, a soundtrack, and a trio of custom scents, which all share a common narrative on the journey of a roving cardboard box. Continue reading Multisensory collaboration
INVERSES
INVERSES is a multi-sensory project and collaboration between six artists in five countries, who have been working on it for the past 2 years. The result is a set of items consisting of an illustrated storybook, a soundtrack, and a trio of custom scents, which all share a common narrative on the journey of a roving cardboard box. The first edition was released in August 2015.
Learn more at inverses.co