It seems, in our times of antiseptic cities and scentless cyber-existence, the hunger for scent in the cultural arena is larger than ever. As such, the Urban Scent Walk (USW) seems to have hit the spot at the 2014 Biennale Bern! Continue reading Biennale Bern: Urban Scent Walk
Fragrant Careers? The olfactory presentation of self at the workplace
Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions one wants to achieve with personal scent, however, have only been researched casually, at best, so far.
Thus, the leading German newspaper, Frankfurter Allgemeine Zeitung, recently discussed the use of certain perfumes by representatives of a political youth organization. What message does a user of Tommy Hilfiger perfume want to convey? According to the FAZ this young politician wants to identify himself as a performance oriented achiever who spends his money on clothes that are distinctly designed for this social group.
Continue reading Fragrant Careers? The olfactory presentation of self at the workplace
«So riecht Bern»: Ein Stadtrundgang der Nase nach
A segment on Swiss Public Radio (in Swiss-German) about the Urban Scent Walk at Biennale Bern.
Bern Biennial: Urban Scent Walk
Explore the old town of Bern by nose: How does Bern smell today? What stories do the fragrant and the foul smells in the city tell? How does smell permeate life in the city?
The Urban Scent Walk explores the old town of Bern as a smellscape and an olfactory exhibition: informative, discursive, performative. The guided walk opens up unfamiliar facets in spaces of everyday life. The Situationists spoke of “dérive”, meaning the exploration of cities by wandering through varied environments: natural scents, cloying designer fragrances, fresh site-specific interventions, and cosmetic urban smells.
Odors are hardly ever specifically noted, although they interact with each breath: in a direct manner, volatile molecules produce the moods that characterize the atmosphere of the city. “Smells make it possible to identify locations and to identify with places,” says the philosopher Gernot Böhme. In other words, the nose brings experience that the eyes, mouth and ears are shut out of.
Continue reading Bern Biennial: Urban Scent Walk
Art of Management and Organization Conference – Copenhagen 2014
At the 7th International Art of Management and Organization conference (August 28th – 31st, 2014) results of the research project „New Scents in Action“ are presented at Copenhagen Business School. Continue reading Art of Management and Organization Conference – Copenhagen 2014
Study: The sense of smell at the Workplace
Materializing the Immaterial
 The article Materializing the Immaterial by Nada Endrissat & Claus Noppeney captures central insights of our research on perfume-making. It outlines how the question of materializing the immaterial is approached by the creative director and the two perfumers.
Images, Scents & System Requirements
What can requirement engineering learn from briefings in artistic perfumery? In a recent article Claus Noppeney & Nada Endrissat discuss the transfer potential of the artistic perfumery case developed in the research project “Wissensduft“. Continue reading Images, Scents & System Requirements
Scent Culture & Creative Professions:
Scent is now a topic a Bern University of the Arts. Here is the story:
Scent Marketing
Scent marketing is the focus of the ongoing research project by Tobias Huwiler who studies in the Bachelor of Business Administration at Bern University of Applied Sciences. Continue reading Scent Marketing