All posts by Scent Culture Institute: Smelling in Culture, Business & Society

Scent Culture Institute is a hub for projects on smelling in culture, business & society based in Switzerland: Thought leadership, cultural production, multi-sensory innovation; general management development; talks, workshops & consulting. SCI ist eine Platform für Projekte zum Geruchsinn, Riechen, Düften in Kultur, Wirtschaft, Unternehmen und Gesellschaft in der Schweiz (Zürich & Bern): Forschung, Entwicklung, Vorträge, Workshops, Beratung, kulturelle Produktion.

Imagine multisensory design

“What if we designed for all our senses? Suppose, for a moment, that sound, touch, and odor were treated as the equals of sight, and that emotion was as important as cognition. What would our built environment be like if sensory response, sentiment, and memory were critical design factors, more vital even than structure and program?” – JOY MONICE MALNAR & FRANK VODVARKA Continue reading Imagine multisensory design

Idiosyncratic mnemo technique

“I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection…Odors are at once evocative and suggestive, redolent with significance.”

-  ANDY WARHOL

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Fleeting class distinctions

“Every human nose instantly smells the subtle scent of independence, the habit of command, the habit of always choosing the best of everything for oneself, the whiff of misanthropy, and the unwavering sense of responsibility that goes with power, that rises up, in short, from a large and secure income. Everyone can see at a glance that such a person is nourished and daily renewed by quintessential cosmic forces. Money circulates visibly just under his skin like the sap in a blossom. Here there is no such thing as conferred traits, acquired habits; nothing indirect or secondhand! Destroy his bank account and his credit, and the rich man has not merely lost his money but has become, on the very day he realizes what has happened, a withered flower. With the same immediacy with which his riches were once seen as one of his personal qualities, the indescribable quality of his nothingness is now perceived, smelling like a smoldering cloud of uncertainty, irresponsibility, incapacity, and poverty. Riches are simply a personal, primary quality that cannot be analyzed without being destroyed.” – ROBERT MUSIL Continue reading Fleeting class distinctions

#Covid_19 & scent culture: Hongi banned in New Zealand

Hongi is the name of the traditional form of greeting among the Māori tribe in New Zealand: Two people press noses to each other and inhale one another’s breath. Due to the current coronavirus outbreak it has recently been banned.

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Miasmic intercourse

“Face-to-face interaction penetrates in a gaseous form into our most intimate inner being. The current Coronavirus outbreak surfaces a forgotten concept of communication that is deeply ingrained in culture: Face-to-face communication is a miasmic intercourse.”

– CLAUS NOPPENEY

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